Making an Impact: 20 Years of Success


It seems like just yesterday that DEFENDERS was a small family-run business operating out of the living room of Dave and Jessica Lindsey. In 1998, DEFENDERS was little more than a goal written on a post-it note. But, through the perseverance and determination of one family and the tight-knit group of hard workers they selected, DEFENDERS was able to grow. Now, thanks to the tenacity of our DEFENDERS leaders, we are celebrating 20 years of success!

As a company, we have always been devoted to developing leaders. Our success has only been possible because so many wonderful people have chosen to take up our cause. Our founder is fond of saying, “Businesses don’t grow, people do.” That little piece of wisdom has been a driving motivation in the growth of our company and the positive impact we are making in our communities.

At DEFENDERS, we focus on our team members and helping them grow. It is only through the personal growth of our employees that we have been able to surpass our competition and become a thriving business. Our success is a side effect of the positive growth that our employees strive towards as people and leaders. Our business bears a direct correlation with the healthy relationships of our team members and that is the true foundation of our business. Dave Lindsey offers the following words on our 20 years of success and what is to come.

“We’ve tried to build DEFENDERS on something bigger than just profits. That there’s purpose inside what we do…This has been a relational company and as we choose what strategies to go forward—if they’re not going to be about healthy relationships, they’re not going to succeed at DEFENDERS.”

Here are some of the positive ways we are using our business success to make an impact in our communities:

  • 2011, we launched CWAM (Companies with a Mission) to help inspire a greater purpose and a spirit of service in the workplace.
  • The Super Service Challenge, once an internal DEFENDERS competition, went national in 2013 which has helped raise more than $3 million for deserving charities.
  • DEFENDERS was instrumental in helping to launch trueU, an organization devoted to fostering workplace relationships and developing leaders.
  • We reached 1.5 million families protected on October 4, 2016.
  • In May, 2017, we participated in our 300th Homes of Hope build.
  • DEFENDERS has helped grant 119 wishes through our partnership with Make-a-Wish.
  • Our teams have helped build Habitat for Humanity homes in 16 cities across the country.

We are so grateful for all that we have been able to accomplish. As we look forward to the future, we are continuing to focus on the positive development of relationships and seeking ways to further our impact. In doing so, we will only continue to be a stronger company.